It all began with an idea: design stylish, luxurious handbags and sell them at an affordable price. This idea came to life when Melissa and William, a husband and wife team, founded Melie Bianco in 2003. Since then their designs have been featured on TV segments and spotted in major fashion magazines like Marie Claire, Glamour, Lucky, Instyle, Oprah, Cosmopolitan, Self, People Style Watch, and Vogue among others.
The main emphasis behind the Shop Melie brand was that handbags are usually found in the up-scale department (next to cosmetics, watches, shoes and jewelry). With this being such a prime area, it gave them the motivation to offer affordable luxury to the everyday woman. They did this by creating trend driven handbags that are always stylish from season to season by using premium faux leather, paying attention to craftsmanship and using high-end hardware and lining. Their mission is for every woman to “treat herself to a little luxury”.
This wildly successful family-owned accessories company has always kept one thing in mind: bringing runway-inspired handbags to the everyday woman. “I design bags to reflect the season’s trends, but within a budget. Women—especially working women—want high-end handbags, but at an affordable price” says Melissa. When she was a student at the Fashion Institute of Technology in New York City, Melissa became a master at pulling together chic ensembles on a shoestring budget. One thing she learned: a great accessory could carry nearly any outfit. It was the “A-ha!” moment that would later become her company’s mantra.
The small label began by gaining fans at local boutiques in LA. Word-of-mouth (and handbag) grew to find devotees going crazy over stylish designs, top-notch construction and prices that were a fraction of other handbags on the market. Three key factors which help this brand stand out are that they’re animal friendly, eco-friendly and have high-quality faux-leather materials. Their faux-leather goes through a grueling testing process, not only so they can make sure they have the best quality material, but also to get any additional chemicals out of the fabric.
Melissa and William create sleek bags for every season’s latest trends. Although trends are ever-changing in the fashion world, style is not. They pride themselves on having up-to-date stylish bags for every woman’s budget. As their brand continues to rapidly grow, so does the excitement for their line. Their team is dedicated to manufacturing the most pristine line of handbags for every season, in hopes of making every girl a “Melie Girl”.